Growing up in a Latino household, there were a few things that went without saying. For starters, waking up on a Saturday morning to the sound of Juan Gabriel and the intoxicating scent of Fabuloso filling the air meant one thing: it was time to get limpiando! Feeling congested? Have a runny nose? Bad cough? Bruises? Muscle pain? Acne? They all had one solution: ponte tantito Vicks! These are just a few of the things that bind our cultures and heritages together-our shared experiences that have created some of our fondest memories. If you’re feeling a little nostalgic, read on for a few Latino household products that will have you feeling all the feels!
Fabuloso
A multi-purpose cleaner with an intoxicating aroma that will send you straight down memory lane. Fabuloso is a staple in any Latino household, and the moment you smell it, you know it means business. ¡Todos a limpiar!
Maseca
An absolute staple for making delicious homemade tortillas, tamales, and other traditional dishes. From the smell of fresh handmade tortillas warming up on the comal to the masa we spread on hojas in preparation for the holidays, Maseca brings back cherished memories of family gatherings and traditional cooking.
Vicks VapoRub
Vicks VapoRub is better known as the cure for all your physical ailments in a Latino household. Got a case of acne, bruises, muscle pain, a cough, or congestion? No pasa nada, ponte tantito Vicks! This mentholated ointment is a universal remedy and a cultural touchstone.
Hojas de Laurel

Hojas de Laurel (bay leaves) are essential in any Latino kitchen for adding flavor to traditional dishes. But they go beyond cooking; some believe they hold spiritual meaning for protection or attracting good energy. Whether you’re adding a few to a sizzling pot of caldo de pollo or slipping some in your shoe the night before an interview, bay leaves are always within reach in a Latino household.
Jabón Zote
Jabón Zote is an absolute necessity and the real MVP. Its distinctive smell takes you on a trip down memory lane, and its trademark pink color is unforgettable. Whether you’re trying to get a stubborn stain out, need some fabric softener, or want to clean the stovetop, Jabón Zote is your go-to!
Molcajete

I was a full-grown adult when I learned that there was an English equivalent to a molcajete, and just in case you didn’t know either, it’s called a “mortar and pestle.” This traditional tool is used for grinding and mixing ingredients or making fresh and delicious tableside guacamole. You can always find a molcajete in a Latino household, even if it’s used solely as decor!
Abuelita Chocolate
With the cozy months just around the corner, it’s time to bring out the atole, champurrado, and Abuelita Chocolate. This iconic brand is a nostalgic staple, perfect for warming up on cold days. However, there is currently a trademark dispute between Nestlé USA and two Mexican distributors that could impact the availability in the U.S., so grab it while you can!
All of these items evoke a deep sense of nostalgia, serving as an ode to our heritage and upbringing. They are a little bit of what makes Latinx that much more special!