What is Sustainable Fashion?
Supporting the movement of sustainable fashion is important because these brands are moving toward more environmentally and socially responsible practices, materials, and production methods. Moving away from fast fashion, sustainable efforts aim to minimize environmental impact, reduce waste, and use resources more efficiently, particularly in terms of water consumption, waste production and carbon emissions. Fashion brands that have made the conscious choice to be sustainable are striving to create a more environmentally friendly and socially responsible industry.
How Do I Know if a Brand is Sustainable?
Transparency: Fashion brands that are sustainable are transparent about their environmental impact and ethical practices. Consumers can access sustainability reports directly on the brand’s website, indicating the company’s ongoing efforts.
Certifications and Labels: Keep an eye out for certifications or labels on the brand’s website that indicate sustainability. Labels such as GOTS (Global Organic Textile Standard), OEKO-TEX Standard 100, and Fair Trade signify that these brands are making conscious efforts to be more environmentally responsible.
Materials: Brands that are sustainable use organic materials or those with a lower environmental impact. They may also use recycled, reused, and renewable materials.
Sustainable Fashion Brands on Our Radar
These brands are working toward more than just sustainability; they’re moving toward a more ethical and responsible future for this ever-evolving industry. So, dig a little deeper and ask a few more questions to make sure you’re supporting a brand whose ethics you believe in.
