Although we usually think of Hollywood or mainstream charts when award season comes around, it’s important that we also remember to honor the voices, stories, and sounds that continue to shape Latino and Hispanic communities. Premio Lo Nuestro, broadcast by Univision, stands as one of the most significant celebrations honoring Spanish-language music, bringing together artists, fans, and communities for a night rooted in rich cultural pride and heritage. 

Premio Lo Nuestro, held annually in February, has an immense impact on the Latino communities in the U.S. and across Latin America, thanks in part to Univision’s expansive reach. This award show focuses on honoring artists across genres, regions, and generations. What makes Premio Lo Nuestro especially unique is that it is entirely fan-voted, allowing audiences to support nominees and artists they feel have been the most impactful to the culture and their community. 

This form of operating keeps the awards grounded in community, at the heart of Spanish-speaking communities everywhere. 

What Can We Expect? 

Premio Lo Nuestro celebrates a wide range of Spanish-Language music genres, reflecting the rich diversity within Latino and Hispanic communities. Categories we can expect to include: 

  • Urban, typically includes reggaeton and Latin trap 
  • Regional Mexican 
  • Pop en español 
  • Tropical, which encompasses styles such as cumbia, salsa, bachata, and more 
  • Crossover and collaborations 

Beyond the variety of genres, we can also expect lively performances, bold red carpet fashion moments, and emotional acceptance speeches that stay with us long after the celebration ends. 

The Significance to the Latino & Hispanic Community 

Representation, we cannot emphasize this enough. 

Premio Lo Nuestro plays a critical role in visibility and representation for Spanish-Language music, especially within the U.S. media landscape. This show recognizes artists while allowing them to stand fully in their own power, without having to conform to mainstream standards. It creates a positive and empowering space where regional accents, traditions, and cultural expression are not only welcomed, but celebrated. 

More than anything, it confirms that Spanish-language music isn’t just a trend for the time being, it’s a cultural movement that has shaped generations and continues to evolve as part of global music culture. For younger generations, the impact is profound as they see themselves represented in a manner that is globally celebrated. This reinforces pride, identity, and possibility. 

This Years Nominees 

The nominees for Premio Lo Nuestro are typically announced a few weeks leading up to the ceremony and highlight the artists who have made an impact and defined the year in Spanish-language music. Once nominees are announced, conversations center around: 

  • Artists with multiple nominations 
  • Notable moments of regional representation
  • Fan-favorite collaborations 
  • Breakout or first-time nominees 

Remember, winners are determined by fan votes, so nominations spark conversation and shared excitement over who deserves to be recognized. 

Hosting a Watch Party 

Premio Lo Nuestro is rooted in community, and it’s meant to be the voice that represents the Latino and Hispanic communities. This award show is meant to be experienced and shared with our closest comunidad, to spark interest and excitement as our votes determine the outcomes. Hosting a watch party creates space to celebrate the artistry within the Latino community, react in real time surrounded by friends and/or family to performances, fashion moments, and wins, and support the nomination process by voting and engaging with the award show. 

Whether it’s a cozy living room hang, a gathering with friends and family, or even a solo watch party, the experience becomes an opportunity to honor culture, joy, and shared pride. 

Amazon Prime is also here to ensure you have everything you need to host a watch party, from decor and snacks to cozy essentials, hosting has never been more accessible.

You’ve got absolutely nothing to lose, tune in, vote, and watch these artists shine!