E.L.F. Cosmetics is a beauty and skincare brand renowned for its affordable, high-quality, cruelty-free, and vegan products, making beauty accessible to everyone. From makeup and skincare to beauty tools, E.L.F. offers a wide range of products, making it a one-stop shop for all your beauty needs. The brand originally gained popularity for its budget-friendly makeup items that didn’t compromise on quality. Over time, E.L.F. has continued to deliver exceptional performance and value while maintaining its accessible price point. Below, we’ve highlighted some must-have E.L.F. products to help you create a complete everyday makeup look, along with a few staples that have become absolute essentials in our makeup bags.
Prep and Prime

E.L.F. Power Grip Primer – A gel based formula that grips makeup for long-lasting, all-day wear while moisturizing the skin and leaving it with a natural finish.
Face Base

E.L.F. Soft Glam Satin Foundation – A breathable formula that provides medium, buildable coverage with a natural finish to even out skin tone.

E.L.F. Hydrating Camo Concealer – Use this concealer to brighten under the eyes or conceal blemishes effortlessly.
Set

E.L.F. Halo Glow Loose Setting Powder – This setting powder locks in makeup while giving the skin a soft, natural glow and finish.
Brows

E.L.F. Wow Eyebrow Enhancer Gel – Tints, shapes, and adds subtle volume to brows for a groomed, polished look.
Eyes

E.L.F. No Budge Shadow Stick – Adds a quick touch of shimmer and color to the lids for a fresh, effortless look. Choose the shade that suits you best.
Cheeks

E.L.F. Camo Liquid Blush – A long-lasting liquid blush that delivers a pop of color to your cheeks. This lightweight formula leaves your skin radiant and dewy.
Lips

E.L.F. Glow Reviver Lip Oil – A glossy, tinted lip oil that nourishes and hydrates your lips while enhancing their natural color.
Set and Go

E.L.F. Power Grip Dewy Setting Spray – Finish and set your makeup with this spray for a dewy, hydrated finish that lasts all day.
E.L.F. Cosmetics offers everything you need to create a flawless, everyday makeup look without breaking the bank. From skincare to makeup, their high-quality and affordable products make it easy to achieve beautiful results while staying cruelty-free. Choose from this list of products or grab them all on your next Target or Ulta run to create an everyday makeup routine–enjoy!