The curated list of 10 beauty products every Latina should own highlights the celebration of diverse beauty by including products that cater to a wide range of skin tones and types. This list not only features essentials for an effective makeup routine but also includes brands owned by Latinas, emphasizing the importance of representation in the beauty industry. These products address specific concerns, needs, and trends within the Latina community, empowering confidence and boosting self-esteem. Makeup serves as a tool for self-care and self-expression, encouraging individuals to experiment and have fun with their looks. By supporting Latina-owned brands, this list fosters a sense of community and pride, showcasing the innovation and creativity within the Latina beauty sphere.
1. Beautyblender: Original Beautyblender Makeup Sponge
Every Latina needs a Beautyblender sponge in her makeup bag, and here’s why. Created by the Latina powerhouse Rea Ann Silva, this revolutionary makeup tool has transformed the beauty routines of women everywhere. By supporting Beautyblender, you’re not only investing in a top-tier beauty product but also celebrating and empowering Latina entrepreneurship. The Beautyblender quickly blends makeup for an easy and seamless application leaving you with a flawless and skin-like finish.
2. Rare Beauty by Selena Gomez: Positive Light Liquid Luminizer
Founded by the talented (and a Next Gen Latina herself) Selena Gomez, Rare Beauty is a Latina owned brand dedicated to celebrating individuality and self-expression. This liquid luminizer offers an effortless glow that enhances your natural beauty, making your skin look luminous and vibrant.
3. Dezi Skin: Dew Me Over
Founded by the inspirational Dezi Perkins, this Latina-owned brand is all about enhancing your natural beauty with high-quality skincare products. Dezi Perkins, a renowned beauty influencer of Mexican descent, created Dew Me Over to provide a refreshing, hydrating mist that revitalizes your skin. This powerful formula is packed with nourishing ingredients that leave your skin looking dewy, radiant, and healthy.
4. Melt Cosmetics: Cream Blushlights Blush
Co-founded by the talented Lora Arellano, a proud Latina, Melt Cosmetics is a brand that celebrates boldness and individuality. Lora Arellano, a renowned makeup artist of Mexican descent, has infused her passion for vibrant, high-quality makeup into every product. Melt’s blushes are highly pigmented, long-lasting, and available in a range of beautiful shades that complement all skin tones.
5. Fenty Beauty by Rihanna: Pro Filt’r Soft Matte Longwear Liquid Foundation
Created by the original bad gal herself, Rihanna ensures that Fenty Beauty is renowned for its commitment to inclusivity and diversity, offering a wide range of shades that cater to all skin tones. This foundation is a game-changer, providing a soft matte finish that lasts all day without feeling heavy. Its buildable, breathable formula ensures a flawless, natural look, making it perfect for any occasion. With over 50 shades available, you’re guaranteed to find your perfect match!
6. Anastasia Beverly Hills: Brow Wiz
Bold, beautifully defined brows are a staple in Latina beauty, and Brow Wiz delivers perfection with every stroke. This ultra-slim, retractable pencil allows for precise application, mimicking natural hair to create a flawless, fuller brow. Whether you’re going for a natural look or something more dramatic, the Brow Wiz makes it easy to achieve and maintain the bold brow that many Latinas value.
7. MAC Cosmetics: Retro Matte Lipstick in shade Ruby Woo
We all know that red lipstick is a timeless staple in Latina beauty, symbolizing confidence, strength, and passion. Ruby Woo, with its rich, vibrant red hue and ultra-matte finish, is the perfect way to embrace this classic look.Whether it’s for a special occasion or to add a touch of glamour to your everyday look, make a statement with Ruby Woo and celebrate the powerful tradition of red lipstick in Latina culture.
8. L’Oreal Paris: Telescopic Original Mascara
Bold and beautiful lashes are an essential part of the Latina makeup look, adding drama and intensity to the eyes. L’Oreal Paris’ Telescopic Original Mascara is designed to lengthen and define each lash, giving you that stunning, wide-eyed effect. With its long-lasting formula, your lashes will stay lifted and voluminous all day long.
9. Armani Beauty: Luminous Silk Face and Under-Eye Concealer
This luxurious concealer is specially formulated to address common skin needs and concerns that many Latinas share, such as dark circles, hyperpigmentation, and uneven skin tone. The Luminous Silk Concealer provides medium to full coverage while maintaining a lightweight, silky feel that lasts all day. Its hydrating formula brightens and smooths the under-eye area, creating a radiant, flawless complexion.
10. Benefit Cosmetics: Hoola Bronzer
The sunkissed, bronzy look is a staple in many Latina makeup routines, enhancing natural warmth and adding a healthy, radiant glow. The Benefit Cosmetics Hoola Bronzer is the perfect product to achieve this effect, offering a matte finish that seamlessly blends into the skin for a natural, sunkissed look. Its versatile formula works for contouring and all-over bronzing, making it an essential addition to your makeup bag.
